It all started when Dorian’s sister Amy was planning her wedding and we saw her struggle to find a wedding website that offered the personalization and attention to detail she was looking for. We built her a custom website to fit her style, and when her friends and wedding guests began asking us to create sites for them, we knew we were on to something. Soon we were meeting after our day jobs, spending our spare time designing a website that anyone could customize to feel like it was built just for them. In 2016 we officially founded Joy. We started with beautiful wedding websites, then developed powerful tools to modernize wedding planning, help couples stay organized, and create a seamless experience for couples and their guests.