Jennifer and Laura first met in 2015, when Jennifer was seeking out a marketing expert for her online business, The Eczema Company. Through her quest to heal her son’s eczema, Jennifer quickly became interested in holistic living and adopting a more sustainable lifestyle. It wasn’t long after (thanks to Jennifer’s influence) that Laura became interested too. The Kind Pet was originally created to be a marketplace for socially responsible brands. After acquiring the brand Boba & Vespa in November 2023, the Kind Pet is now manufacturing sustainable pet toys while continuing to share products of the brands they love and respect.