Our focus in the beginning was very clear. To design what we loved and believed was useful. That quality and design are of equal importance. An element of 'Playful Sophistication' was and continues to be, the lens through which all of our products come to life. Friends since they were kids themselves, Jen Kelly and Becca Perren struggled to find a brand that could accurately reflect their shared approach to style and motherhood. Knowing that creating the perfect space for your babe is as much about you as it is about them, and with an unwavering commitment to quality, attention to detail and sustainable manufacturing practices, Pehr was born.