When brand founder Aston Zhu was feeling lost and adrift in 2004, he embarked on a journey from Detroit to Los Angeles in search of hope. As Aston traveled across the country, he saw the beauty of nature and heard locals' stories.
Aston encountered a car accident survivor early on in his journey. He discovered she had developed severe PTSD and was no longer able to drive. As a mother, she required a way of transportation that was both safer than a motorcycle and faster than a bike.