Once upon a time there was a girl named Eloise. Eloise was eight and she loved looking awesome. She also loved to play. And she played hard! She played so hard that she wore through all her clothes. All her leggings had holes in the knees. Eloise didn't mind the holes nearly as much as she hated uncomfortable clothes (her mom did though). Eloise wanted fun, comfy clothes that she could play in. Her mom wanted clothes that could handle a kid like Eloise. Her mom also wanted clothes that didn't hurt the planet. Eloise decided she would start a company to make clothes for kids like her and she'd ask her mom to help. She named the company Mightly and she was the CKO (Chief Kid Officer).