We know life with littles: Our founders, Kelly and Brian, built Itzy Ritzy while raising three babes. Your wins, your tough days and your best days have been ours too. On day one, we committed to real parents like you. We’ll always be here to encourage you with hardworking, cool, and (almost) as-amazing-as-you-are gear, a welcoming community, and the reminder that you’re doing a great job.