In 2004, Anders Peter started Norbreeze Group with his partner Anne and introduced minimalist yet functional Scandinavian timepieces to Asia. Since then, Norbreeze Group has successfully distributed and incubated numerous brands across Asia. This experience provides a deep understanding of Asian culture in addition to their understanding of their European heritage.
Next began a new chapter: The creation of August Berg – timepieces designed to inspire and remind us to make conscious choices with our time. This appreciation for the time we have - and what we choose to do with it - Anders Peter calls Timefulness.