We started out as a diagnosis. “Your blood pressure’s sky high,” our founder Ira’s doctor told him. “Get it down in 3 weeks, or it’s surgery.” So Ira went on medication, changed his diet, and began exercising. But he also learned about foods that work like natural blood pressure medicines. It turns out there’s some powerful biochemistry going on in the produce section of your grocery store. With help from life-long friend and nutritionist, Susan Schachter, he blended a juice. Drank it. Two weeks later, his BP was 30 points lower. “How’d you do this?” his doctor asked. He cut Ira’s meds, and eventually took him off them altogether.